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Tobacco Control in Norway

Tobacco legislation, policies, milestones, tobacco use and smoking prevalence in Norway.

50 years with tobacco legislation

A variety of legislative measures have been implemented during the tobacco control legislations' 50 years' history in Norway. ​The Norwegian Tobacco Act entered into force in 1975, requiring health warnings on tobacco packagings, a 16 year age limit and a ban on advertising of tobacco products. Today Norway is still considered a country with restrictive tobacco legislation.

EU directive implemented in Norway

The EU Directive 2001/37/EC concerning the manufacture, sale and presentation of tobacco products is implemented in national legislation, and the 2014 Directive will be integrated into the Norwegian legislation in 2023. Like Sweden, Norway has an exception from the EC ban on the sale of tobacco for oral use (moist snuff).

Ban on the sale of nicotine pouches (tobacco free snus) in Norway

Through the current regulations, all new tobacco and nicotine products must be approved by the Norwegian Directorate of Health in order to be introduced and sold on the Norwegian market. The main purpose of the approval scheme is to protect children and young people from new products and nicotine addiction. In the assessment, considerable emphasis must therefore be placed on whether the product will be able to appeal to children and young people.

The Directorate has processed several applications from manufacturers who want the nicotine pouch product on the market. The applications have been refused based on the above considerations. Two of the refusals were appealed to the Ministry of Health and Care Services, which decided the cases in July 2023. In its decisions, the Ministry supports the Directorate's assessments and points out that also new figures and surveys support the fact that nicotine pouches appeal to young people and can therefore easily become a starting product for nicotine addiction.

The applications for approval for nicotine snuff are now finally decided and the product is not allowed to be sold on the Norwegian market.

Importation of nicotine pouches from abroad

The regulations prohibit the import of products that have not been approved for sale in Norway. The import of nicotine pouches from abroad will therefore also be prohibited for private individuals who wish to bring this to Norway or order it from foreign online shops.

WHO tobacco convention

Norway was the first country to ratify the WHO Framework Convention on Tobacco Control (who.int)​, which entered into force in 2005. Norway ratified the Protocol to eliminate illicit trade in tobacco products in 2018. 

Milestones in N​​orwegian tobacco control​

Norwegian tobacco control policy has developed through several decades, and the tobacco Act has been revised numerous times since its adoption in 1973.​

1965The Norwegian Parliament (Storting) appoints an interdisciplinary committee to investigate what measures could be implemented to combat the health problems caused by tobacco use.​​​​
1967The committee's report is submitted: «Influencing Smoking Behaviour». Among the many suggestions were a ban on tobacco advertising and compulsory health warnings on all tobacco products.
1969The government presents a White Paper to the Parliament supporting the committee's proposals.
​​1971A governmental office for tobacco control is established; The National Council on Tobacco and Health.
​​1973 ​The Act relating to Restrictive Measures for the Marketing of Tobacco Products etc. (the Tobacco Act) is sanctioned. Monitoring of smoking prevalence is started.
1975The Tobacco Act comes into force (advertising ban, 16 years age limit, labelling). Media campaign (large ads) in support of the new act.
​​1985 ​The National Council on Tobacco and Health presents the report «Clean Air for Everyone – The Right to Breathe Smokefree Air». It contains a proposal for provisions for a «clean air act».
1988The Clean Air Act is adopted. It provides for smokefree air in public locations and means of transportation. However, restaurants and bars were exempted.
​​1989Regulation banning new nicotine and tobacco products is adopted.
​1993​Restrictions on smoking in public restaurants and other hospitality places (bars, cafes, pubs, diskoteques etc). Smoking allowed in 2/3 of the establishment.
​1996 ​​​More restrictive measures in the Tobacco Act are enacted. These include a ban on smoking in open restaurants, provisions for smoke free schools, and an age limit of 18 for both sale and purchase of tobacco products. A free phone "quit-line" is established.
​1997​​Regulation is adopted which prohibits indirect advertising for tobacco products: «Regulation on prohibition of tobacco advertising, etc.»
​1998​Further restriction on smoking in public restaurants and other hospitality places (bars, cafes, pubs, diskoteques etc). Smoking only allowed in 50% of the establishment (as opposed to the previous 2/3).
​1999A long term strategy plan for tobacco control (1999–2003) is adopted by the Ministry of Health and Social Affairs and the National Council on Tobacco and Health. A National Cancer Plan allocates funds to provide several counties with personnel devoted to promote public health.
2002 ​​​​​​The EU Directive 2001/37/EC concerning the manufacturing, sale and presentation of tobacco products is implemented in national legislation: ban on misleading descriptors such as «light» and «mild», larger health warnings, and a legal basis for demanding disclosure of ingredients in tobacco products. The National Council on Tobacco and Health becomes a department under the new Norwegian Directorate for Health and Social Affairs.​
​2003​A bill concerning a total ban on smoking in bars, restaurants, cafes etc is passed by Parliament. The first national comprehensive mass media campaign on tobacco and health for many years is run in Norway, adapted from the Australian campaign «Every cigarette is doing you damage», followed by a campaign targeting the tobacco industry. Norway ratifies the Framework Convention on Tobacco Control (FCTC).
​2004​A total ban on smoking in restaurants and bars takes effect 1 June. Mass media campaign on the right to a smoke free workplace.
​2005​The Framework Convention on Tobacco Control (FCTC) enters into force.
​2006​«National strategy for tobacco control 2006–2010» and «National strategy on COPD 2006–2011» is launched by the Ministry of Health. Large scale mass media campaign focusing on COPD.
​2007​The Ministry of Health wins a Supreme Court case concerning the smoking ban in restaurants and bars (smoking clubs).
​2009​​Regulations on pictorial warnings on tobacco products are adopted by the Government (in effect from 1 January 2010, with a transitional period until June 2011 for cigarettes and January 2012 for other tobacco products, except for smokeless tobacco).
​2010​A ban on the visible display of tobacco products at points of sale enters into force.
​2011​The Ministry of Health wins a Supreme Court case concerning the smoking ban on restaurants and bars (smoking outside). Pictorial warnings are required on cigarette packages. To reduce the risks of fire, reduced ignition propensity cigarettes are required.
​2012​New mass media efforts in January and August with focus on health risks and passive smoking respectively. The Ministry of Health wins a case in Oslo District court, after being sued by Phillip Morris Norway, claiming that the tobacco display ban violates the EEA agreement. The law is upheld b​y the court and the ruling is not appealed.​
​2013​Mass media campaign in January directed towards occasional smokers. Several legislation amendments enters into force, including a ban on packages smaller than 20 cigarettes, and a normative provision on children's right to a smoke-free environment.
​2014Several legislation amendments enters into force, including a prohibition for students to use tobacco during school hours, a ban on designated smoking rooms, smoke free entrance areas outside health care institutions and government agencies.​​
​2016​Parliament approves amendments to the legislation; plain packaging, bigger pictorial health warnings, e-cigarettes with nicotine will be allowed for sale and other amendments according to new EU directive.
​2017​The Quitline is closed. Legislation on standardised tobacco packs enters into force with a one year transition period (cigarettes, roll-your-own, snus). Use of e-cigarettes is included in the smokefree legislation.
2018​​Mandatory registration for places selling tobacco and tobacco surrogates (as e-cigarettes, herbal tobacco).
2020Licensing scheme for the import, export and production of tobacco products and equipment for tobacco production.
2021Approval scheme replaces the previous ban on new tobacco and nicotine products.

Health and smoking prevalence – the situation in​​ Norway​

7 percent of people aged 16–74 smoked daily in 2022. Smoking prevalence has dropped steadily in Norway since 1998, and young people are leading the​ way. Prevalence rates are published by Statistics Norway (ssb.no)​.

Smoking prevalence

In the early 1970s, 51 percent of men and 32 percent of women (aged 16-74) smoked daily. In 2022 there was practically no difference between men and women.

Apparently there was a shift in smoking prevalence around 1998. Since then, smoking prevalence has decreased among both men and women.

In 2022, about 2 percent of young people aged 16–24 reported to be daily smokers. The prevalence of young daily smokers was reduced from 7 to 2 percent in the last ten years.

Low education is the number one explanatory factor for prediction of smoking prevalence. The difference in smoking prevalence between the none- or low-educated and the well educated, elucidates the importance of considering social inequality as a health issue.

Smokeless tobacco

For several years, the use of smokeless tobacco has been strongly increasing in Norway. In the population aged 16 to 74, 15 percent were daily users in 2022.

The use of smokeless tobacco is more common among men than women. Among men, 21 percent report using smokeless tobacco daily and among women, approximately 9 percent use smokeless tobacco daily.

In the younger population, however, the prevalence is higher. Among people aged 16–24 years, 29 percent of the men are daily users and 16 percent of the women. The difference between boys and girls are much smaller today than it used to be.

Smokeless tobacco has been much more common than smoking among youth for a long time.

Deaths related to smoking

In Norway, it is estimated that about 6 300 persons die each year because of tobacco related diseases (2015).

Relevant research and resources

Først publisert: 09.02.2018 Last revised date: 23.08.2023 See previous versions